Blogs keep patients up-to-date on the latest information within your practice and field through friendly, useful posts that they can comment on. Blogs can often attract younger patients and keep them coming back to your site to keep up on the latest information.
Visitors are encouraged share their input on your posts by writing comments and continuing the discussion similar to online forums. However, unlike forums, you are able to have greater control over the topics of discussion by posting relevant information and monitoring comment discussions. Visitors can also subscribe to your blog feed to stay automatically updated on your latest posts.
Your blog posts can be organized by category depending on how you tag each post. Blog traffic can be monitored as well.